User Experience Designer
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User Experience Designer
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User Experience Designer
User Experience Designer
Brief: UX consulting for Cariloop. Using Design Thinking framework to identify users pain points and come up with potential solutions that will encourage users to sign up for Cariloop service.
Research
User Interview
Empathy Map
HMW
Personas
Journey Mapping
Generate Big Ideas
Brainstorming
Storyboard
Feasibility Map
Stakeholders feedback
Cariloop is a company that provides professional healthcare coaching services to those who are looking after a loved one. This service is offered to employees as part of their company free benefits, but employees weren’t signing up.
Caregiviers struggle because they have loved ones who need care support but the systems they need to navigate are too complex to feel confident making care decisions on behalf of their loved ones.
Continuously building key relationships and earning trust can help to directly advocate for enrollment in the Cariloop benefit.
Who, What, Wow:
We believe that providing HR Teams periodic, easy-to-use email templates and sending employees reminders about the available resources will help to promote a care culture and normalize the stigma associated with asking or looking for care help for Caregiver’s loved ones.
Who, What, Wow:
We believe that providing potential caregiver employees an opportunity to connect with a Care Coach to discuss the Caregiver’s needs prior to full enrollment will build trust and ensure them of a good fit.
Who, What, Wow:
We believe that providing the Cariloop Caregiver Community a care forum where they can share their experiences, challenges and stories will help to promote a strong virtual support group where potential members can learn more about the benefits and experience of Cariloop prior to their full enrollment.
