User Experience Designer
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User Experience Designer
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User Experience Designer
User Experience Designer
Role: UX Design & Art Direction
Brief: A freeze-dried snacks for kids concept in its infant stages came to me for the whole package. With a goal to position themselves as parents’ No. 1 choice of healthy snacks for kids. The brand would have to deliver a look, feel and story that visually communicated a happy and healthy focused concept.
I landed on key points, values and a positioning that helped find the perfect name: Bee Well. A name that’s easy to remember, with the idea that all parents wish their kids to be well. The tagline “Healthy snacks for happy kids!” is accompanied as a clear note to consumer what the products offer.
Other than naming, the over all branding, look and feel were designed to grab children’s attention at their developmental stage.
This has been an awesome project to watch come to life. From the very early stages of naming, to seeing it develop into packaging, graphics and market materials has been like watching your kid take his first steps!
